The uncomfortable truth
I'll automate one job you hate. Built. Working. Free.
First come, first served. When they're gone, they're gone.
Nobody decided that, it just accumulated. Somewhere else, a graduate is typing a paper form into a system. A form that arrived on paper, in 2026, now keyed in by hand because that's how it's always come in.
I hear versions of this every week. Different town, different sector, same shrug. I've had nearly forty years of it. The PC was meant to end the drudgery. Then the internet. Here I am in 2026, watching good people spend their one short career keying things in.
Sort your shit out is blunt British slang, and it fits, the scene and the sentiment, exactly. I'm past being polite about it.
If that offends you, you're probably not my ideal customer. I need to work with people who recognise a problem and want to end the suffering of their staff and customers, who want to build better experiences and better companies. If you don't fit that profile, keep doing what you're doing.
Every one of these is a real pattern I keep meeting. Pure hands, no thinking. Exactly the shape of work a machine should be doing.
Download, rename, file in the right folder. One at a time. All day.
It arrived on paper, so someone keys it in by hand. In 2026.
Four adults, one deadline, and the chasing takes longer than the task.
The spreadsheet and the CRM don't talk, so a person copies between them.
PO, invoice, statement. Three documents and a whole afternoon.
Detective work to find out who's ignored you about a purchase order.
Copy, paste, format, send. Every week, forever, to people who skim it.
"Does Tuesday work?" Seventeen replies to book one meeting.
The same customer details typed into three systems that never met.
Pure hands and no thinking. The stuff your best person hates. The form below asks for all three.
I'll tell you which is worth automating, which isn't, and why. Honestly, in plain English.
Working. Running. Doing the dull job while you watch. Not a mockup, not a slide deck.
One condition. We write it up as a case study and I use it in my marketing. That's the whole price. No fee, no retainer, nothing to buy afterwards.
Running it for real has an ongoing cost. Software and compute aren't free. I'll show you the numbers first. Every time, it's been a rounding error against the hours it hands back.
The prototype costs you nothing. The price is the case study: we write up what we automated and what it handed back, and I use it in my marketing. If you then run it for real, the software and compute have a monthly cost, and you see those numbers before anything goes live.
Anything that's pure hands and no thinking. If a competent person could do it half asleep by following the same steps every time, it counts. If it needs judgement, taste or a relationship, that's your job, and it's exactly what the recovered time is for.
A working prototype doing the dull job while you watch. Not a mockup, not a deck, not a proposal. If it's not doing the actual work, it doesn't count.
Me, Gary Cheers. I build AI and automation for SMEs through wingenious.ai, and I've spent nearly forty years watching good people do work a machine should do. This campaign is me doing something about it.
First come, first served. When they're gone, they're gone.
Bring me three ideas, that's the deal. One will do to start the conversation, but three gives me something to choose a winner from. Miss the slots and I'll still tell you honestly what's automatable. For nothing.