The uncomfortable truth

Sort your sh*t out.

We'll automate one job you hate. Built. Working. Free.

AUGUST2026
SLOT 01OPEN
SLOT 02OPEN
SLOT 03OPEN

First come, first served. When August's three are gone, they're gone.

Right now, someone is renaming PDFs. It's their job.

Nobody decided that, it just accumulated. Somewhere else, a graduate is keying a paper form into a system by hand, in 2026, because that's how it's always arrived.

I hear versions of this every week. Different town, different sector, same shrug. I've had nearly forty years of it. The PC was meant to end the drudgery. Then the internet. Good people are still spending their one short career typing things in.

Here's what's different now. Thanks to AI and automation it has never been quicker, cheaper or easier to take this work off a human. Months and a big invoice became days and small change. Most businesses still haven't noticed.

If the name of this site offends you, you're not who I'm after. I work with people who see the problem and want their staff doing work worth doing. Everyone else can keep doing what they're doing.

Sound familiar?

Every one of these is a real pattern I keep meeting. Pure hands, no thinking. Exactly the shape of work a machine should be doing.

Renaming PDFs

Download, rename, file in the right folder. One at a time. All day.

Retyping paper forms

It arrived on paper, so someone keys it in by hand. In 2026.

Chasing timesheets

Four adults, one deadline, and the chasing takes longer than the task.

Being the human cable

The spreadsheet and the CRM don't talk, so a person copies between them.

Invoice matching

PO, invoice, statement. Three documents and a whole afternoon.

Reading your own sent items

Detective work to find out who's ignored you about a purchase order.

The Friday report

Copy, paste, format, send. Every week, forever, to people who skim it.

Diary tennis

"Does Tuesday work?" Seventeen replies to book one meeting.

Triple entry

The same customer details typed into three systems that never met.

Kill one of these for free Yours isn't here? It still counts.

The offer

STEP 1

Bring me three tasks

Pure hands and no thinking. The stuff your best person hates. The form below asks for all three.

STEP 2

Thirty minutes, free

I'll tell you which is worth automating, which isn't, and why. In plain English.

STEP 3

We build the winner

Working. Running. Doing the dull job while you watch. Not a mockup, not a slide deck.

One condition. We write it up as a case study and we use it in our marketing. That's the whole price. No fee, no retainer, nothing to buy afterwards.

Running it for real has an ongoing cost. Software and compute aren't free. I'll show you the numbers first. Every time, it's been a rounding error against the hours it hands back.

Fair questions

What does it actually cost?

The prototype costs you nothing. The price is the case study: we write up what we automated and what it handed back, and we use it in our marketing. If you then run it for real, the software and compute have a monthly cost, and you see those numbers before anything goes live.

What counts as a sh*t job?

Anything that's pure hands and no thinking. If a competent person could do it half asleep by following the same steps every time, it counts. If it needs judgement, taste or a relationship, that's your job, and it's exactly what the recovered time is for.

What do I get at the end?

A working prototype doing the dull job while you watch. Not a mockup, not a deck, not a proposal. If it's not doing the actual work, it doesn't count.

What happens when the three are gone?

That's August done. Three more slots open in September, and the date they open gets picked at random on the last day of August, so there's no queue to camp and no schedule to game. Follow the socials or check back here. We'll keep running this as a monthly promotion until we decide it doesn't work.

Who am I dealing with?

Your contact is me, Gary Cheers. The building is done by Wingenious, my AI and automation company, and where a job calls for a specialist we bring one in. I've spent nearly forty years watching good people do work a machine should do. This campaign is us doing something about it.

Claim your slot

AUGUST2026
SLOT 01OPEN
SLOT 02OPEN
SLOT 03OPEN

First come, first served. When August's three are gone, they're gone.

Bring me three ideas, that's the deal. One will do to start the conversation, but three gives me a winner to choose from. If August's slots have gone before you hit send, you still get my straight answer on all three, for nothing.

Task one (the one that annoys you most)
Task two (optional, but three is the deal)
Task three (optional, but three is the deal)
The basics (small print, kept small)
  1. Applying isn't acceptance. We review every application on merit and fit, and we choose which task to build. If we can't build you a prototype, we'll still point you at the next step we'd recommend.
  2. The prototype is free; the price is the case study. We write it up and use it in our marketing. Commercially sensitive details can be anonymised on request.
  3. Running it for real has ongoing costs (software and compute). We'll give estimates as early as we can and firm numbers once the prototype is working, and nothing goes live until you've seen them. We expect them to stay tiny against the cost of leaving the problem alone, and we'll show our working.
  4. What you tell us stays confidential. We use it to assess and build, nothing else. If you'd like an NDA for the build, ask.
  5. A prototype is a prototype. It proves the job can be automated; it isn't a production system with guarantees. If you want it made permanent, we'll put proper SLAs and an MSA in front of you.
  6. One slot per business per month. Slots go to valid applications, first come, first served, and the promotion can change or end whenever we decide it isn't working.

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